July 24th, 2011 
Admin Licensees of Greene King pub businesses have the opportunity to further enhance on the quality of service they present by allowing their consumers to leave comments on the experience they had when they visited.
The only true way to establish what your clients are thinking is by asking them. This initiative is aimed to privide consumer awareness to pub licensees who are either on leased on tenanted agreements. Detailed feedback is a valuable resource in terms of understanding and a lot more importantly acting on your clients experience. The five key areas consumer will be leaving feedback on incluide:
Impressing customers
Service at the bar with a smile
Quality of food
Outstanding impressions
Clean facilities
An overall customer satisfaction score and a customer advocacy score will be contained within the feedback.
As a pub business understanding your clients feedback and acting on it to improve the overall service you offer is likely to generate extra profit from returning custom or referral trade coming from satisfied buyers. Nevertheless there are other benefits to customer feedback programs that Greene King licensees could benefit from such as:
Validate or invalidate your own assumptions on your enterprise performance
enhance service by helping you build, retain, and improve your business’ customer base
Instantly identify potential organization-losing elements
Tap the thoughts and opinions of your most valuable asset – your customers
Boost customer loyalty
View your business from your customer’s perspective
To gain a competitive benefit over the competition, and to grow a healthy organization Greene King are making customer feedback work for them.
Whether you lease a pub or have a tenancy agreement improving the service you provide to your consumers and developing solutions to issues via customer feedback will be central to the success of the organization.
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