YDAS

As publicity professionals, talk radio is 1 of the tools that we use everyday to assist our clients gain national recognition, promote their books and popularize their causes. And due to the fact it is so efficient our clients keep coming back for far more! Fact is – talk radio may honestly be 1 of the best-kept advertising secrets there is. There are several factors why this is true – but let me give you ten to commence with:

1. THE Proper DEMOGRAPHICS. Every single year Talkers Magazine does a study project to profile who’s listening to talk radio. And, every single year their survey confirms that the talk radio listener is, “diverse, educated, attentive, active and affluent…” If this describes your customer – it’s a ideal match!

2. TARGET AUDIENCE. Not only are the demographics of talk radio fantastic – but with specialty talk shows on politics, health, relationships, lifestyles, finance, consumer advocacy, sports, etc., we can identify shows that are a ideal match for your service, once we know the audience you’re trying to reach!

3. Effective SALES TOOL. Publicity is undoubtedly not paid advertising. But it can be far far more successful. Just ask Dr. Arnold Goldstein, well-known financial advisor and author, “The interest in our books from radio interviews has far exceeded the response we’ve seen from our advertising campaigns. Dollar-for-dollar, talk radio interviews has shown a much better return!”

A compelling radio interview can promote your product or service without the audience even realizing it! And, as hosts do not want to be bombarded with phone calls with questions about your organization, they’re highly motivated to regularly mention your website or toll-free number.

4. THIRD PARTY ENDORSEMENT. Talk radio hosts have loyal followings – that’s how they maintain their ratings. And listeners tune in daily to hear what their favorite host is talking about. As that host is typically thought of as an old friend or even a trusted advisor, when you appear as a guest on their show, listeners hear an implicit endorsement of you, your service and your message!

5. CREDIBILITY. This is a essential ingredient in each and every marketing campaign – and talk radio supplies it in abundance. One of our clients told us, “…every show I’ve appeared on – the host tells his listeners about my great expertise, my a lot of accomplishments and how proud they are to have me as a guest! Of course, the a lot more crucial I am, the more critical the host appears to be. As far as promotion and credibility goes – it just doesn’t get any better!”

6. TIME TO TELL YOUR Entire STORY. As a guest – you get not just 60 seconds, but ten to sixty minutes of high quality time with a really targeted and attentive audience. You have sufficient time to talk about your service and in many cases you have a chance to answer questions from callers. It’s a ideal way to get your full message heard and understood by the audience!

7. Cost-Effective PROMOTION. Talk radio interviews are all completed by phone. So without ever leaving your property or office you can have a direct and oftentimes live conversation with customers around the country. Plus our fees for this publicity service are minuscule compared to what you’ll spend in advertising dollars to buy the same amount of air time!

8. IMMEDIATE EXPOSURE. You can be on the air within two to three weeks! And, since talk radio keeps up with changing times and topics, we can continuously produce new angles for your topic that reflect current events, to maintain you on the air and in the news on an ongoing basis.

9. Finest BANG FOR THE BUCK. With possibly 1,000 + talk radio interviews under his belt, nutritional products spokesperson, Dr. W. Wong says, “Talk radio is the greatest way to get your message across to a large group of men and women at 1 time. There’s a captive audience during morning and evening drive times, in the middle of the day with stay-at-home moms and individuals in the workplace and for those folks awake late at night. It’s far better, less expensive and quicker than TV appearances. Without question – talk radio provides the finest bang for the buck!”