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451 Advertising Launches Statewide Advocacy for Veterans Empowerment in Massachusetts
Boston Inbound Marketing Firm 451 Marketing Proudly Welcomes Their Newest Client, the Statewide Advocacy for Veteran’s Empowerment (S.A.V.E.)

Boston, MA (April 14, 2008) — 451 Advertising announces the campaign launch for their newest client, the Statewide Advocacy for Veterans Empowerment (S.A.V.E.). 451 Advertising was selected by the Department of Veterans’ Services to create the new S.A.V.E. brand as well as produce all of the new creative work for the outdoor advertising campaign that is presently running throughout the state of Massachusetts.

“We are honored to be chosen to work for such a noble organization. S.A.V.E. has carried out a tremendous job serving as advocates for distressed returning soldiers”, said 451 Marketing Principal AJ Gerritson. “We are delighted to support further this remarkable trigger.”

The S.A.V.E. billboard campaign, which is currently being showcased on significant Massachusetts interstates, including Interstate 93 and the Massachusetts Turnpike, has already produced tremendous awareness for the new statewide initiative. The 451 creative team worked closely with the Department of Veterans Services to produce an innovative brand and logo for S.A.V.E. that would finest symbolize their enduring commitment to assisting distressed Veterans. The 451 team also created the organization’s vehicle wraps, style guide and stationary material.

About Save
The Commonwealth of Massachusetts Department of Veterans’ Services in collaboration with The Department of Public Health, has developed under its auspices a new program designed to assist veterans in need of referral services. Statewide Advocacy for Veterans’ Empowerment (SAVE) is tasked with prevention of suicide and advocating on behalf of Massachusetts’ veterans. SAVE will act as a liaison between veterans and their families and the various agencies within the federal and state governments. A team of SAVE Outreach Coordinators will focus on community advocacy, suicide prevention, mental health awareness, and referrals. SAVE Outreach Coordinators will be in the field responding to the needs of veterans and their families.

About 451 Advertising
451 Marketing (www.451marketing.com) -The Leader in New Media Communications – is 1 of the premier Company Lead Generation agencies in the country that utilizes cutting-edge communication techniques on the web. The firm’s areas of expertise include branding, public relations, SEO/PR (search-leveraged public relations), PR 2. (public relations via social media), advertising, and marketing. 451 Marketing’s experienced team takes a revenue-centered approach for all of their clients, developing out-of-the-box solutions that solve real enterprise issues and broadcasting clients’ messages effectively to any audience or media outlet. 451′s experienced staff works to produce and implement unique and effective On the internet Lead Generation and communications strategies that raise and bolster a client’s public profile, whilst simultaneously driving new leads and company.